- A leading producer of Knitwear products by providing the highest quality of products and services to its customer.
- To strive excellence through commitment, integrity, honesty, and teamwork.
- Be highly ethical and be respected corporate citizen to continue playing due role in the social and environmental sectors of the country.
- To develop an extremely motivated and professionally trained workforce, which would drive growth through innovation and renovation.
- Sustained growth in earning in real terms.